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Series 7: Seeks Business for the Broker-Dealer
Series 7 practice questioneasyReferral Programs — Definition

What is the primary purpose of a broker-dealer referral program?

  1. ATo underwrite new securities offerings
  2. BTo offer legal services to clients
  3. CTo encourage individuals to refer potential clients to the firm✓ Correct answer
  4. DTo provide investment advice to current clients
Explanation

Why CTo encourage individuals to refer potential clients to the firm

A referral program is designed to incentivize individuals or entities to refer new clients to the broker-dealer, thereby increasing the firm's client base.

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