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Series 7 practice questionhardSocial Media and Digital Communications — Static vs. Interactive Content

A broker posts a chart about municipal bond trends on their firm's Facebook page. Clients begin commenting, and the broker replies with investment recommendations tailored to each commenter. Which of the following best describes the regulatory supervision requirements for these activities?

  1. AThe original post is static content requiring pre-approval; replies are interactive and require post-use review✓ Correct answer
  2. BNo approval or review is required if content is educational
  3. CBoth the original post and replies are static content, requiring pre-approval only
  4. DBoth the post and replies are interactive content, requiring post-use review only
Explanation

Why A — The original post is static content requiring pre-approval; replies are interactive and require post-use review

Static content (original post) requires principal pre-approval, while interactive content (replies) may be supervised post-use. Investment recommendations in replies require special scrutiny.

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