Lucky the Banker mascotLTB
← All cheat sheets
Series 79 cheat sheetEquity Offerings

Equity Offerings — IPOs and Follow-ons

Free and printable — use your browser's print function for a clean copy. Updated 2026-07-05.

Initial Public Offerings

  • In an IPO, a private company sells shares to the public for the first time, usually through an underwriting syndicate led by one or more book-running managers. The process includes due diligence, drafting the registration statement, roadshow marketing, investor education, bookbuilding, pricing, and allocation.
  • The prospectus is part of the registration statement filed with the SEC, often on Form S-1 for domestic issuers. During the waiting period, offers may be made through a preliminary prospectus, but sales cannot be completed until effectiveness.
  • Pricing balances issuer proceeds against aftermarket performance and investor demand. Overallotment options, often called greenshoes, give underwriters flexibility to stabilize distributions and cover short positions.

Follow-On Offerings

  • Follow-ons occur after a company is already public. They may be primary offerings, which raise new capital for the issuer, or secondary offerings, where existing shareholders sell stock and receive the proceeds.
  • Deals can be fully marketed, accelerated, block trades, bought deals, or at-the-market programs depending on issuer needs and market conditions.

Execution Issues

  • Underwriters analyze valuation, dilution, float, lockups, research restrictions, stabilization, and exchange listing requirements. Market windows matter because volatility can widen discounts and impair execution.

Series 79 focus

  • Know the distinction between IPO and follow-on mechanics, primary versus secondary shares, and underwriter responsibilities in registration, pricing, stabilization, and syndicate management. Exam questions often test filing stages, offering proceeds, and overallotment function.

Key facts to memorize

  • IPOs move a company from private ownership to public trading
  • Follow-ons may be primary, secondary, or a mix of both
  • The SEC registration statement and prospectus are central disclosure documents
  • Bookbuilding helps determine demand and price
  • The greenshoe overallotment option often equals up to 15% of the base offering size

Mnemonics that stick

  • "IPO = Into Public Ownership"
  • "Primary pays the issuer; secondary pays the seller"
  • "Greenshoe gives pricing and stabilization flexibility"

Exam traps

  • In a secondary sale by existing holders, the issuer does not receive the proceeds
  • A preliminary prospectus can be used during the waiting period, but the final sale occurs only after effectiveness
  • Underwriters may support the market through permitted stabilization, but they cannot manipulate prices unlawfully
  • Dilution analysis differs from underwriting discount and should not be confused with banker compensation

Spot an error on this sheet? Tell us — we fix these fast.

More Series 79 cheat sheets