Series 79 cheat sheetEquity Offerings
Equity Offerings — IPOs and Follow-ons
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Initial Public Offerings
- In an IPO, a private company sells shares to the public for the first time, usually through an underwriting syndicate led by one or more book-running managers. The process includes due diligence, drafting the registration statement, roadshow marketing, investor education, bookbuilding, pricing, and allocation.
- The prospectus is part of the registration statement filed with the SEC, often on Form S-1 for domestic issuers. During the waiting period, offers may be made through a preliminary prospectus, but sales cannot be completed until effectiveness.
- Pricing balances issuer proceeds against aftermarket performance and investor demand. Overallotment options, often called greenshoes, give underwriters flexibility to stabilize distributions and cover short positions.
Follow-On Offerings
- Follow-ons occur after a company is already public. They may be primary offerings, which raise new capital for the issuer, or secondary offerings, where existing shareholders sell stock and receive the proceeds.
- Deals can be fully marketed, accelerated, block trades, bought deals, or at-the-market programs depending on issuer needs and market conditions.
Execution Issues
- Underwriters analyze valuation, dilution, float, lockups, research restrictions, stabilization, and exchange listing requirements. Market windows matter because volatility can widen discounts and impair execution.
Series 79 focus
- Know the distinction between IPO and follow-on mechanics, primary versus secondary shares, and underwriter responsibilities in registration, pricing, stabilization, and syndicate management. Exam questions often test filing stages, offering proceeds, and overallotment function.
Key facts to memorize
- IPOs move a company from private ownership to public trading
- Follow-ons may be primary, secondary, or a mix of both
- The SEC registration statement and prospectus are central disclosure documents
- Bookbuilding helps determine demand and price
- The greenshoe overallotment option often equals up to 15% of the base offering size
Mnemonics that stick
- "IPO = Into Public Ownership"
- "Primary pays the issuer; secondary pays the seller"
- "Greenshoe gives pricing and stabilization flexibility"
Exam traps
- In a secondary sale by existing holders, the issuer does not receive the proceeds
- A preliminary prospectus can be used during the waiting period, but the final sale occurs only after effectiveness
- Underwriters may support the market through permitted stabilization, but they cannot manipulate prices unlawfully
- Dilution analysis differs from underwriting discount and should not be confused with banker compensation
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