Series 7 practice questioneasyMarketing and Prospecting — Cold Calling Definition
Which of the following best describes 'cold calling' in the context of broker-dealer marketing?
- ASending promotional emails to current customers
- BCalling only institutional investors
- CResponding to requests from existing clients
- DUnsolicited calls to potential clients with whom the representative has had no prior contact✓ Correct answer
Explanation
Why D — Unsolicited calls to potential clients with whom the representative has had no prior contact
Cold calling involves making unsolicited phone calls to potential clients who have not previously expressed interest or had contact with the representative.
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